Marketing in the Drone Age


We are not cyborgs. At least, not yet. Robots don’t crave recreation and novelty, but humans do. The ideal communication curve follows the same trajectory as a frisbee when it sails through the air. The hardest part about getting people excited for new events and ideas lies in the proliferation of avenues to reach them and the distance between sender and receiver. Is it better to use Tumblr, Twitter, Facebook, Pinterest, WordPress, or email ? All of the above.

The more engagement there is, the better your brand looks when it sparkles in the sunlight. As your culture of ideas develops, you’ll need something other than word-of-mouth to get your product the exposure it deserves. Just like in frisbee, your goal should be to get the droid-like being on the other side to catch your message before it hits the ground.

Tell them a story they want to hear. Make it short and sweet, and watch the buzz build. Humans care about connection, companionship, success, their country, and distraction. They love simple solutions and glittering generalities.

“At the end of the day, you know what you know.”

Knowing that we’re all still human, building a core group of followers can be a walk in the park. Just make sure you have their attention when you throw your name out into the virtual hemisphere.